Days of Canton Vaud in Moscow
A special event called Days of Canton Vaud in Moscow: Intersection of Potentials took place Sept. 13-16, presenting this major francophone area of Switzerland, and its capital, Lausanne, to the Russian public. Organizational and communications support was provided by R.I.M. Porter Novelli and Farner Consulting, in collaboration with the translation company Unimind V-Group. The timing of the event was geared to President of the Russian Federation Dmitri Medvedev’s upcoming official visit to Switzerland. An array of political, economic, cultural and social events were held in Moscow. For four days the Ritz Carlton Hotel, venue for the central activities, became a diplomatic and business center, a city crossroads where the mutual interests of Russians and Swiss could intersect.
The Days events were attended by businessmen, politicians and cultural figures, as well as over 80 Russian and foreign media representatives. More than 20 events were held during the Days: forums on business, sports, tourism, health care and life sciences; a workshop for Swiss businessmen on how to operate in the Russian market; four press conferences; and over 60 b2b meetings between members of the Swiss delegation and Russian businessmen. Over 600 people took part in two business forums which were organized by the Moscow Chamber of Trade and Industry, one on Swiss-Russian business ties overall and the other on life sciences and health.
The delegation from Canton Vaud was received by Moscow Mayor Yuri Luzhkov, who praised the Days events: “The capital of Russia has the closest of ties with Canton Vaud. I have high hopes that our trade, economic and scientific cooperation will expand, after this visit.” During the meeting at the Mayor’s office, an agreement was signed on partnership between the Moscow Chamber of Trade and Industry and the United Chamber of Trade, which represents Swiss business circles interested in developing business in Russia.
Another important feature of the Days was the entry of the city of Sochi into the International Union of Olympic Cities, founded in Lausanne in 2008. The mayors of these two cities, Anatoli Pakhomov and Daniel Brélaz, signed the agreement. Gilbert Felli, Executive Director of the International Olympic Committee, which is headquartered in Lausanne, came to Moscow to take part in the ceremony. Russian participants in this event included Minister of Sports, Tourism and Youth Policy Vitali Mutko, President of the Sochi 2014 Organizing Committee Dmitri Chernyshenko, and Vyacheslav Bykov, head coach of the Russian national ice hockey team.
The Days of Canton Vaud in Moscow concluded with a splendid gala dinner at the Ritz Carlton Hotel, attended by numerous prominent guests. The hotel kitchen was turned over to the famous Lausanne chef Philippe Guignard for an entire day, so that he could wow the guests with his amazing delicacies. The world-famous jazz orchestra Montreux Jazz provided music. At the end of the evening, they were joined by the legendary founder of the Montreux Jazz Festival, Claude Nobs. Gifts for the evening’s guests included over $50,000 in Swiss prizes, won by participants in the Days.